THE SUBLIMINAL POWER OF IN STORE MUSICOn August 29, 2018 by admin
How much Longer before Christmas music will be playing in all the different stores you go into? It seems to get earlier and earlier each year, but definitely by October you will hear Christmas jingles and music. There are many other much subtler ways that music can make you think of choosing, buying or selecting extra products and purchases. Most high street stores have music playing in the background and you might not even realise the effect that it’s having on your subconscious brain. Music interspersed with advertising jingles that promise maybe a more comfortable nights sleep, a richer vibrant hair colour or a tasty, healthy snack. Before you have time to even think about it the idea has formed in your brain and you are heading to the aisle that stokes the item that’s now in your mind.
How many people can honestly say that they have never been tempted to buy something extra or never made an impulse purchase because they’ve heard it advertised in a store over the instore music system? For more information on instore music why not visit https://moodmedia.co.uk/in-store-music-for-business/ . Music is relaxing and uplifting, a favourite song can spark a pleasant memory that encourages you to purchase something connected to that memory. Different songs engage a huge variety of people, it helps to improve a customer shopping experience which in turn improves profits as people relax and spend more money. Songs produce an emotional response and connection with shoppers and the right ambience in a store can make a customer shopping experience a very pleasant one. The right music and lighting can play a huge part in the repeat visits a customer will make, Professor Adrian North, Head of Psychology at Curtin University in Perth, Australia, says “music can influence the time customers browse and the amount of money they are prepared to spend”. Slow music makes people stay longer in a store, studies have shown that playing classical music makes people purchase more wine!
Of course, not everybody likes music to be played in stores as they are shopping, a study commissioned by the Royal Institute for the Deaf found that 86% of people questioned with hearing loss or difficulties found piped music annoying and one third of people in general hated background music and it actually had a negative impact on their shopping experience. Retailers have a choice of course and most find music beneficial to sales and use it on a daily basis not just at specific times of the year like Christmas.