4 more lessons that every SEO practitioner learnsOn May 23, 2018 by admin
One of the great things about SEO is its longevity. It can take a fair amount of time for results of your SEO strategy to become clear, and while some see this as frustrating, it actually allows practitioners to develop more sophisticated strategies based on more robust data. That’s not to say they never stop learning though. Here are some of the most valuable points that SEO professionals pick up along the way.
Search isn’t predictable
No amount of keyword research can definitely state what users are searching for. Thanks to mobile technology and the growth of voice search, there are subtle differences in how people search for products and services and this inevitably impacts how businesses are being found by their audiences. Professional SEO services have worked to keep abreast of changing algorithms, but they’ve also had to learn that how people search is also changeable.
Measurable content is the most valuable
High-quality content is a website marketer’s bread and butter; that’s no secret. However, it’s important to remember that what you feel is good quality and what is actually valuable to your business can differ. You can spend hours on a piece of content that is engaging, informative and hits all the right notes when you test it but if your website metrics show that it doesn’t attract traffic and has a high bounce rate, you know that its value is limited.
Never stop testing, always re-evaluate
When you work with a company like https://www.elevateuk.com/seo-services/, one of the first things they’ll assert is that your SEO strategy will not, and should not, be rigid. Digital marketing as a larger sphere never stops changing and the ever-shifting landscape of competition and technology impacts SEO in ways that can be difficult to cater for under any one strategy. The best way to improve and maximise your efforts is to keep assessing your metrics and make changes along the way.
Always learn, never stop networking
If there’s one thing we’ve asserted here, it’s the changeable nature of SEO and digital marketing. The human factor should never be ignored in search, and this extends to the SEO practitioners themselves, by networking with others and consuming relevant industry content. Learn from your peers, and accept that you’ll never know it all; encourage yourself to keep absorbing information.